Gather customer feedback on product changes
  • Conduct 12 in-depth interviews with existing customersinterviews 120
  • Listen in on 36 sales callscalls 360
  • Get 1000 surveys responses on customer satisfaction surveyresponses 10000
Simplify and clarify our messaging and overall presentation to make our product more appealing to startups
  • 25 on-site user-testing sessions to understand early-stage product misunderstandingssessions 250
  • Test 10 of our recent infographics and slide decks for customer understandinginfographics 100
  • Get 1000 answers to an online user survey sent to all last quarter's signupsanswers 10000

Product OKR Examples for User Research

Research early-stage customers’ expectations and needs so we can improve the areas that actually matter
  • Watch 100 early-stage product usage recordings and summarize learningsrecordings 1000
  • Get 30 interviews from early-stage customers interviews 300
  • Analyze all the learnings and agree on the 3 main areas to be worked on areas 30
Activate user-testing of our product
  • Conduct at least 21 face-to-face user testing & interview sessionssessions 210
  • Receive at least 15 video interviews from Usertesting.cominterviews 150
  • Collect 20 customer feedback responses via custom tasks or questions during the pre-launch planresponses 200
Research, analyze, and understand what our users and non-users really think
  • Conduct 50 phone interviews with key accountsinterviews 500
  • Conduct 50 phone interviews with churned accountsinterviews 500
  • Interview 25 external team leaders (non-users)interviews 250
  • Conduct 30 web-based user testing sessions on new and old userssessions 300
Find a product-market fit for the Ideal Customer Profile (ICP)
  • Conduct 15 problem interviews with buyers that match our ICP interviews 150
  • Get internal feedback score of 10/10 from the sales teamscore 100
  • Get usability score above 8/10 on UX mockups from 15 existing customersscore 80
  • Test top 5 ideas that come from the interviews ideas 50

Product OKR Examples for Development & Design

Increase the delivery speed of the new features
  • Increase the sprint team velocity from 20 to 30 pointspoints 3020
  • Reduce the number of bugs per feature from 10 to 5bugs 510
  • Reduce average lead time from product feature definition to delivery from 6 to 4 weeksweeks 46
Increase the number of new features in the pipeline
  • Total number of new features in consideration, estimation, or planning stages increased from 2 to 5features 52
  • Increase the total number of new features in active development from 3 to 7 per quarterfeatures 73
  • Increase the total number of new features released from 3 to 5 per quarter features 53
Improve the development process
  • Increase unit-test coverage from 40% to 50%% 5040
  • Reduce the deployment time from 30 minutes to 3 min with automated CI/CDminutes 330
  • Reduce a single ticket's open time from 14 days to 3 daysdays 314
Increase infrastructure reliability
  • Reduce Mean Time to Repair (MTTR) by 20%% 200
  • Limit the unplanned outage of the infra components to less than 3 hours/month hours 30
  • Improve the critical components monitoring & alerting by 30% % 300
Ensure proper documentation of tech components to improve the platform knowledge
  • Get peer review for 6 documents writtenreviews 60
  • Drive at least 2 KT sessions (org level)sessions 20
  • Conduct at least 2 platform side KT sessionssessions 20
  • Write documentation for at least 2 componentsdocuments 20

Product OKR Examples for Release Management

Successfully launch version 3 of our main product
  • Get over 10000 new signupssignups 100000
  • Get published product reviews in over 15 publicationspublications 150
  • Improve On-time Delivery (OTD) rate from 60% to 70%% 7060
Improve the new features release process
  • Increase average first month feature adoption by customers from 30% to 65%% 6530
  • Achieve at least 75% "completed" score on the list of committed tasks for each sprint% 750
  • Achieve average bug resolution time of 8 hourshours 80
Achieve consistent CI/CD (Continuous Integration / Continuous Delivery)
  • Increase the number of quarterly releases from 5 to 10releases 105
  • Reduce the number critical bugs reported by customers from 10 to 4 per releasebugs 410
  • Reduce deployment duration form 3 hours to 30 minutes via automationhours 3
Test the MVP of the new app before going live
  • Finalize the 15 core wireframeswireframes 150
  • Test the user flows with at least 10 people live user flows 100
  • Complete remote user tests with at least 5 strangersuser tests 50

Product OKR Examples for Engagement & Customer Satisfaction

Get different customer types to complete their respective “jobs” in the product faster in the first entry
  • Increase the % of HR admins who use the pulse survey feature within 7 days after sign up from 10 to 25 %% 2510
  • Increase the % of company leaders who set up a birds eye view dashboard within 7 days after sign up from 2 to 20 %% 202
  • Increase % of users who login 3 times within 10 days after sign-up from 5 to 15 %% 155
Allow more personalization opportunities to create an emotional attachment to the product
  • Increase the number of users who customize their personal dashboard from 20 to 45 %% 4520
  • Enable the most commonly asked customizations and get at least 1000 users users 10000
  • Reduce the users usage drop-off after 40 days average from 60 to 40 %% 4060
Improve user onboarding and activation experience
  • Increase self-serve activation rate from 15% to 30%% 3015
  • Reduce time to wow moment (using your main feature) from 4 days to 1 daydays 14
  • Increase profile completion rate from 40% to 85%% 8540
  • Improve paid trial conversion from 27% to 35%% 3527
Improve the first-entry gamification components to boost user engagement
  • Increase average time in the product from 15 to 25 minutes per weekminutes 2515
  • Increase the average number of product page views from 8 to 10 per week per userviews 108
  • Achieve 1000 in-product quizzes successfully completedquizzes 10000
Improve customer satisfaction rate among enterprise clients in California, USA
  • Improve the NPS score from 6.0 to 8.5score 8.56.0
  • Increase % of new users inviting their team in the first week from 5% to 25%% 255
  • Interview 10 enterprise clients for quality feedback interviews 100
Deliver the best first product impression among new users
  • Simplify the onboarding flow from 5 to 2 stepssteps 25
  • Launch personalized product walk-through mapped for 3 types of user goalstypes 30
  • Launch top 3 most-rated feature requests from the new users’ feedbackfeatures 30
Increase revenue by optimizing shopping cart checkout workflow
  • Negotiate and reduce overall merchant transaction costs from 3% to 2.2%% 2.23
  • Increase average cart size from $48 to $57$ 5748
  • At least 15% if transactions are completed with a promo code% 150

Product OKR Examples for Operations & Enablement

Improve product team learning and training
  • Conduct product management workshops with 95% participation% 950
  • Complete 8 knowledge sharing sessions by team memberssessions 80
  • Create a shared knowledge repository for the best practices with 20 members members 200
Keep building a dream product team
  • Increase internal team Employee Satisfaction score from 8 to 10score 108
  • Release 4 blog articles about our product management and engineering processesarticles 40
  • Implement the new agile delivery and discovery process for 2 teamsteams 20

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